Wednesday, 27 January 2016

Rihanna unveils new single Work


Rihanna has premiered her brand new single Work. The song was unveiled on her streaming service TIDAL and features long time collaborator , Canadian rap titan Drake. It appears that Work will now actually be the trailer and lead single from long delaued new album ANTI.

If this is the case , that likely discounts 2015 singles FourFiveSeconds , American Oxygen and Bitch Better Have My Money from the album. Given the lukewarm response to those tracks , perhaps its for the best.

However on first listen , Work ,  is far from the big , thumping banger her Navy have been waiting the past 4 years for.
Its a laid back slow burn R&B jam that ironically is far from her best work. Whilst not a total disaster , its hard to justify how eight writers were needed to pen a quite average track.
The song has raced to Number 1 on iTunes charts around the world , demonstrating the huge demand for new material from the Bajan star.

Speculation is now rife that ANTI will finally emerge in the next week. Having heard this and last years new tarcks , I'd approach with caution.
Work may be a red herring and there could be some classics to rival iconic tracks like We Found Love and Umbrella.


The jury would appear to be very much out on Rihanna's new era. Work will be a hit , no doubt. And its a fresh slate to start whats been a stop start campaign with.
We will just have to wait and hear more from ANTI.







No comments:

Post a Comment